Brac fini sapuni | a family legacy in design
For almost two decades, this brand has been woven into my life. Brac fini sapuni is not just a family business, it is a living heritage that has profoundly shaped my creative path.
From the very beginning, I was entrusted with its visual language. Over the years, I designed practically everything:
- Visual identity that evolved with time yet remained faithful to its roots.
- Typography and design systems that gave the brand its ceremonial clarity.
- Product packaging that carried the scent and soul of Brač across the world.
This journey has been more than design, it has been a dialogue between tradition and innovation, between the island’s legacy and contemporary expression.
Most recently, we launched a new website that finally embodies the brand in its fullness. It represents not only the products but the story, values, and devotion behind them.
Brac fini sapuni is a testament to how design can carry memory, family, and place into the future, and I am grateful to have shaped its identity for nearly 20 years.









